What Color Should Your Logo Be

One of the key aspects of establishing your brand identity, the color scheme you choose to represent your company can determine what your customers expect from your business. With this in mind, it’s important to design a logo reflective of your values and choose colors representative of the same to ensure you’re projecting the image you desire.

With that said, here’s how to determine what color your logo should be.

Know Your Customer First

Before you engage in any form of outward communication about your organization, you must get to know your ideal customer. How educated are they? Are they professionals or laborers? What is their income level? How do they perceive themselves? What problem are they coming to you to solve? This will help you determine which colors will be most attractive for your purposes.

 

What Different Colors Convey

Colors (both primary and secondary) have long been associated with certain concepts and mental states.

 

Here’s a brief overview:

 

Red: Strong emotion, passion and intensity, love and hate. The color is known to motivate people to take risks as it intensifies feelings of power, energy, and aggression. It’s evocative of activity, emotion, trust and intensity. Red also decreases analytical thought.

 

Yellow: Optimism, hope, cheerfulness and warmth are frequently symbolized with this tone. Yellow encourages communication, stimulates the nervous system and is indicative of clarity. The color also reflects youthfulness, personal power, free will and self-esteem. Yellow evokes sensations of joy, life, energy and freshness.

 

Blue: Coolness, the sea, the sky, calmness and tranquility. Rae often represented in blue. It stimulates trust, security, orderliness and cleanliness. Blue is also known to increase productivity in office spaces. Conducive to communication, truth and self-expression, blue tends to incite comfort, faith, conservation, understanding, and confidence.

 

Purple: Long considered a regal color, purple has been associated with wealth, success and wisdom. It can also soothe people. Purple has been used to represent creativity and imagination. Additionally, the hue is tied to glamour, power, nostalgia, romance and introspection.  

 

Green: Good luck; nature and health are associated with green. It symbolizes money and new growth, raises moods and promotes images of fertility. Known to relax people, it is also the color to which the human eye is most sensitive. Green evokes feelings of calmness, relaxation, trust, peace and hopefulness.

 

Orange: Happiness, sunshine and the tropics are frequently symbolized with this color. Reflective of excitement, enthusiasm and warmth, orange is also related to sexuality, creativity and pleasure. The color stimulates sensations of enthusiasm, determination and introspection. It also symbolizes good value.

 

Black: This color evokes luxury, formality, power, strength and solidity. It is also associated with mystery, magic and the unknown. Black can incite sensations of boldness, seriousness and masculinity.

 

Colors Tied to Industries

Depending upon the industry in which you’re doing business, certain color trends may dominate your field. As an example, when you design a logo, tech tends to favor blue (think Microsoft), while retail goes with red (like Target) and agriculture (quite naturally—no pun intended) goes with green (such as John Deere).

 

Variances Among Cultures

You should also consider the brand values you want to convey and be aware that different cultures perceive certain colors in different ways.

 

While green symbolizes youth, fertility, and new life, it can also represent infidelity. Chinese men avoid green hats, because they indicate their wives have been adulterous.

 

As you can see, color plays a significant role in both branding and perception. It’s important to keep these concepts in mind when you’re deciding what color your logo should be.

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Architectural 3D Models of Skyscrapers

Skyscraper – A very tall building with bearing steel or reinforced concrete frame, designed for the life and work of people. Architecture 3D models skyscrapers are very popular among 3D artists and in this article, we will dive into this topic.

From 1874 to 1900 in Manhattan was built a total of 252 buildings above ten floors. Now the number of skyscrapers here has practically not changed: they are just over 250, Vogel says. “However, those buildings that at the end of the XIX century were considered” skyscrapers “with a height of more than 60 meters, of course, cannot be compared with modern,” he explains.

“To consider a building as a skyscraper, it is necessary to observe several conditions – the height of the building, the type of frame used, the type of foundation, and its location,” he adds .– After all, a high-rise building appeared somewhere in the states of the Midwest is unlikely will be considered a skyscraper in Manhattan. “

Now in the most populated city of the United States, he said, the height of more than 100 buildings exceeds 183 meters. The largest is the 104-story One World Trade Center with a height of 541 meters. The skyscraper was built on the spot where the twin towers of the World Trade Center stood. You can find architecture 3D models skyscrapers with this building.

The second tallest building from New York‘s skyscrapers – the building located at 432 Park Avenue – shot up 426 meters. The third is a 102-story Empire State Building 443 meters high from the ground to the top of the antenna mounted on it. Interesting that Empire State Building is the third most popular skyscraper among 3D artists.

The creators of the exhibition tried to show how the urban environment was changing at the end of the 19th century, during a period of rapid population growth in New York. Then the number of inhabitants with less than a million in 1870 grew to 3.4 million in 1900, explains Josh Vogel.

According to him, from the end of the XVIII century, the tallest building in Manhattan was the Church of the Holy Trinity, built in 1790 on Broadway next to Wall Street. The height of her spire reached 60 meters.

However, in the 70s of the XIX century, several factors contributed to the building of higher buildings. The most important of them is the rapid growth in the cost of land plots for building.

In 1879, at the very beginning of the “skyscraper revolution,” the price of a square foot of land in Manhattan was $ 25, and only ten years later – $ 200. By 1900, it had grown to $ 400.

The second factor, according to Vogel, was the invention of a safety mechanism for elevators. The first such system was installed in 1870 in the building of the insurance company Equitable Life.

“This invention has, in fact, opened the way to the appearance of office and residential buildings with an increasing number of floors,” he stressed. “The third factor was the emergence of new construction methods using a steel frame and strengthening the foundations of high-rise buildings.” 3D artists like to create skyscrapers because of their attractiveness and power.

You can find famous and generic architecture 3D models skyscrapers at https://www.flatpyramid.com/architecture-3d-models/skyscrapers/

First skyscraper

The first high-rise building, corresponding to modern concepts of skyscrapers, was the 10-story building Tribune 1, erected in 1874 in the so-called “Newspaper series” in Manhattan – one block from Broadway next to the New York City Council.

The building, which cost $ 400 thousand, housed the printing house of the newspaper Tribune. Soon, high-rise buildings appeared in the neighborhood, where the editors of The New York Times, the Sun and other newspapers settled.

Publishers went to considerable expenses for construction at that time, for obvious reasons: all newspaper production – and editors, and printing machines – could be placed under one roof.

In 1890, the founder of the famous journalist Pulitzer Prize, an American publisher of Hungarian origin, Joseph Pulitzer, adorned the city with the new skyscraper The World Building. A height of 94 meters made this headquarters of the newspaper tycoon the tallest building in the city and the tallest office building in the world, which was second only to the Eiffel Tower.

The best software for architecture 3D models skyscrapers creation are:

• Sweet Home 3D
• SketchUp
• Home Plan Pro
• Autodesk 3ds Max
• 3D Studio MAX

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How Freelance Artists Can Avoid Getting Stiffed

It would be nice to live in a world where everyone was honest and paid artists as they should. Sadly, that is not a reality. An artist should accept that some people may try to stiff you. You do not want to be in that position, and the following should help ensure that you get paid for your work.

Draft a Contract

One thing you need to do as an artist is draft a contract. This may seem like you are going too far, especially when you are dealing with someone you know but it is a necessary step. It is even possible that family may stiff you for the work you do.

You want to make sure that you include a clear breakdown of what the other party is paying for. The contract should also include a statement of rights, which is a fancy way of stating who own’s what. It is important to discuss consequences of non-payment, such as interest fees or revoked ownership. Those who do not feel comfortable drafting a contract can look up a freelance contract template or contact a lawyer.

Make Partial Payment a Requirement

Another step you should take is making sure that no contract is initiated until partial payment is paid. It may be harder to get clients when you ask them to pay a specific amount before you begin working, but you are taking a chance on each other. This is a simple way of building trust.

Make sure you include your required partial payment in the contract and specify what the client can expect from you after paying that initial amount. Being as clear as you can about this payment makes it easier to trust you. Try to remember that you are doing this to avoid getting stiffed, which is a lot more detrimental to your life than missing out on a potential client and wasting your time.

Do an Extensive Online Search

Another tool that might be helpful to you is an online people search site that allows you to find out more about a person’s background. All you need is some basic information from a potential client in order to search online. You can find out information on this person’s professional affiliations or assets.

You can also get police arrest records, criminal history, and any liens. All of this information should help you evaluate a potential client before you do business with him or her. Be sure to use more than just a free site to ensure you get all the information rather than just partial information. Hopefully, this information helps you deal with a more trustworthy client.

Use Social Media to Your Advantage

You may still work for a client who will try to stiff you, no matter how much you try to avoid it. You probably already know to employ tactics like sending an invoice or emailing the client about payment. You might have even called a few times to politely inquire about payment without seeing a positive result. At this point, you might want to consider turning your attention online.

Everything online is recorded, and every action has the potential of reaching a number of people at a time. This is something all businesses and individuals are aware of, which you can use to your advantage. What you want to do is post a comment inquiring about payment. Make sure your comment is clear but as professional as possible. Online reputation is vital for business owners and individuals, so this step may help get you paid.

 

These are just some steps you can take to ensure you get paid as a freelance artist. You should find out more about the laws regarding freelance work in your state because they are different from state to state.

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Colorful and Hallucinogenic Tattoos of Dane Nicklas

Dane Nicklas is a tattoo artist now working out from Valentine’s Tattoo in Seattle, a feminist-powered and inclusive space famous for its collection of wonderfully offbeat and experimental musicians. Dane’s work fits this market perfectly, mixing classical artwork symbols with pale colors and psychedelic illusions, such as warped geometry, oversized weeping eyes, and massaging heads. Sadness and absurdity beneath the normal seem to be recurring themes in Dane’s stylishly strange world. Visit the artist on Instagram to view more.

h/t illusion.scene360.com